Relocating is stressful. My goal was to reduce complexity and bring clarity to people moving across borders.
Simplifying Global Relocation
Relocation startup
My Role: Product Designer (UX + UI)
Tools: Figma, Miro, Notion, Lovable
Duration: 7 month
Team: 6 (Developer, UX designers, Marketers)
Impact: Mapped user flows, redesigned navigation, built design system, improved accessibility, and conducted usability testing with real immigrants.
Who are they?
Emigreat is a relocation startup helping individuals and companies manage the complex process of immigration.
What I Stepped Into
Users struggled to find their next steps → no clear journeys.
The team shipped fast → design patterns and accessibility were inconsistent.
Understanding the Product & Its Gaps
Mapped journeys for Individuals, HRs, and Admins to uncover gaps in navigation and tasks.
A quick round of usability testing revealed confusion with task cards.
Early Usability Findings
Quick UX Fixes That Made a Difference
Clarifying Tasks in the Pathway Content Page
Adapting Fast:
Turning AI Layouts
Into Real-World Design
We identified key UX gaps and needed a more consistent foundation.
We used Lovable to generate layouts - helpful, but they lacked clarity.
From there, I:
Adapted the layouts into Figma for full control
Built components for consistency across the product
Redesigned sections based on real user feedback and team priorities
Design System & Accessibility
All colors tested for WCAG AA/AAA contrast compliance
To support future growth, I created a scalable design system with reusable components and clear typography.
Testing with Real Immigrants
User testing revealed that what matters most is clarity, trust, and personalized support. These insights helped us prioritize features that users truly need.
Tested 6 key flows: onboarding, task lists, compliance, and marketplace.
8 People, 6 Nationalities, 4 Visa Types
Wireframe Test result
We also tested key UI components to uncover usability friction.
We each created different logos and then we discussed and agreed on a new version of the one we liked most.
Clarity & Guidance
Accessibility (WCAG AA/AAA)
Consistency at Scale
User Value & Insights
Business Impact
Results & Impact
Results & Impact
Top Learnings
Working in a fast-paced startup showed me the value of adaptability. I saw how anyone can step into leadership when needed, and being self-driven helped me apply my UX skills confidently and make real impact.
Biggest challenge
Adapting AI-generated layouts from Lovable into user-friendly designs while preparing quickly for usability testing pushed me to work fast, iterate directly, and make every change count.
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