AI is the starting point, not the picture.
The value is in the story, the mood and the intention behind each frame. The Atelier series exists to show feelings I couldn't put in words, only in an image.
AIOVA Studio, 2025 to now
A studio I designed end to end, then filled with work.
AIOVA is my AI visual studio: fashion editorials, product stills and film-inspired portraits for brands that need pictures and motion without a shoot. I designed the whole thing as a product. The name and identity, the site, the way a brief turns into a delivery, and the three series that show what it can do.
RoleFounder, designer, art director
TeamMe
ClientMy own studio
Time2025 to now
ToolsMidjourney, Nano Banana, Higgsfield, Photoshop
The studio in three numbers
3image series that define the range: fashion, product, portraits
14 sof spec film for Le Labo Santal 33, generated in 4K and finished by hand
1person behind the brief, the direction, the generation and the finish
Everything on aiovastudio.com was made the same way I make product work: define who it is for, decide what it must prove, then build the smallest thing that proves it.
What I set out to prove
Light and restraint sell a product.
The Product Series uses simple compositions, soft light and real-looking texture. The vase, the earrings and the bag read as photographed, and that was the test.
People should look unposed.
Candid People borrows from film photography: natural light, soft colour, small moments. The brief to myself was "nobody is performing".
A fashion founder's eye carries over.
Ten years of styling, casting and shooting for Studio B is why the fabric falls right and the shots are cut like a lookbook. The tool changed. The eye didn't.
One studio, five steps
Turning imagination into design you can feel.
How a brief becomes a delivery.
A feeling I could only show, not say.
The Product Series and Candid People.
Stills from the film at the top of this page.
Three screens, one job each
The work
Where it is now
The site is live at aiovastudio.com and the three series are the portfolio I show brands. The studio has no client numbers to publish yet; the film and the series are spec work, and I say so on the site.
What it taught me: the same process I use for a product team works for a one-person studio. Brief, direction, make, test with real eyes, finish. The story film at the top of this portfolio was made exactly that way.