UX/UI Designer with 10 years of entrepreneurial experience, creating user-centred digital products with research, prototyping, and AI-assisted design.
Based in Sweden.

UX/UI Designer with 10 years of entrepreneurial experience, creating user-centred digital products with research, prototyping, and AI-assisted design.
Based in Sweden.

UX/UI Designer with 10 years of entrepreneurial experience, creating user-centred digital products with research, prototyping, and AI-assisted design.
Based in Sweden.

UX/UI Designer with 10 years of entrepreneurial experience, creating user-centred digital products with research, prototyping, and AI-assisted design.
Based in Sweden.

What I Bring

What I Bring

I combine UX design with 10 years of entrepreneurial experience, so I understand both what users need and what a business needs to succeed.


Building and scaling my own fashion brand to 100k+ followers taught me how to understand customers, make decisions under constraints, and turn ideas into real products.


Today I bring that mindset to digital products: I research, design, and build end to end, using AI and no-code tools to ship working products in days, not months. And not just case studies, real things people use.


Give me a problem and I'll find the user need, the business goal, and the fastest honest path to something that works.

Visual Design
Communication
Teamwork
AI-Assisted Design
No-Code Building
Problem-solving
Empathy
Product Design

Product Design • Design Systems • Figma • Illustrator • Fashion Design • Photoshop • Product Design • Design Systems • Figma • Illustrator • Fashion Design • Photoshop Product Design • Design Systems • Figma • Fashion Design

My Background

My Background

Studio B | March. 2014- Present

Studio B | March. 2014- Present

Owner

As the founder and designer of Studio B, I built a minimalist fashion brand for women, overseeing everything from concept to production. Focused on aligning each piece with the brand’s vision of stylish, accessible fashion while driving customer engagement and loyalty.

Mentatt | 6 Nov 2023 – 15 Dec 2023 (5weeks )

Mentatt | 6 Nov 2023 – 15 Dec 2023 (5weeks )

UX/UI Designer

My role involved conducting UX research, leading user interviews, and contributing to ideation. I worked on creating user flows, developing prototypes, and testing to ensure the app was engaging and met student needs.

SLIME Agency | 2 April 2023 – 26 April 2023 (4 weeks )

SLIME Agency | 2 April 2023 – 26 April 2023 (4 weeks )

UX/UI Designer

I contributed to the entire process, from UX research to UI design, transforming SLIME’s website into a user-friendly and visually engaging platform. I collaborated with developers during the final stage to ensure smooth implementation of the design.