Products I have shipped.

Emigreat relocation platform on a laptop and a phone

Emigreat

Digital product designer, nine months in a relocation startup. Ran interviews and usability tests, redesigned the journeys for three personas, applied WCAG 2.1, and cut onboarding drop-off with a clearer information architecture.

Product design
AIOVA Studio website on a laptop and a phone

AIOVA Studio

A service I designed, priced and launched: campaign imagery and motion for product brands, made without a camera. 1.3M views on campaign reels, 41.5K audience, 0 photoshoots.

Product and AI
SLIME music agency website on a laptop and a phone

SLIME

UX/UI designer, three months with a Stockholm music agency. Redesigned the site so visitors see every composer's work at once, then A/B tested to find and fix what still confused them.

Website
Stuckies mobile store redesign on two phones

Stuckies

Team lead and UX/UI designer, 10 weeks with a Stockholm kids' sock brand. Took a Shopify store from 58.7% bounce to a tested mobile prototype the client approved.

E-commerce

Also: Mentatt, a mental-health app for students, and Digital Menu, a restaurant concept, both from my UX studies. Case studies coming.

Campaign imagery and motion, through AIOVA Studio.

Campaigns for fashion, jewellery, beauty and e-commerce brands, made without a camera. 1.3M views on the reels so far.

Persian garden, 720K views
Bridal bomber, Melika Studio
Melika Studio, ethnic collection
Azari outfit, 417K views
Product still for Noma
Product still, client
Kurdish collection, 100K views
Accessories campaign still
Jewellery and objects
Gilaki collection, 90K views
Perfume, spec film
See AIOVA Studio
Melika Ardestani, with hand-drawn notes: curious, research, build, prototype, create, human-centered

I design products the way I built a brand: by listening first.

For ten years I ran Studio B, my own womenswear label in Tehran. Every collection started with the women who wore the last one. That habit is now my design process: research, prototype, test, then ship.

Today I take an idea to a working product in days, not months, using Figma, AI and no-code tools, and I care about the business goal as much as the user need because I have had to pay for both.

The same eye runs AIOVA Studio, where I make AI-generated fashion, product and portrait imagery and short films for brands.

  • User research
  • Prototyping
  • Design systems
  • Figma
  • AI image and film
  • No-code building
  • Visual design

Background

  1. Emigreat Digital product designer, relocation startup, GothenburgNov 2024 to Jul 2025
  2. J2 Sourcing UX/UI designer, B2B SaaS, MalmöOct to Dec 2024
  3. Stuckies UX/UI designer, e-commerce, StockholmAug to Oct 2024
  4. SLIME Agency UX/UI designer, music agency, StockholmApr to Jun 2024
  1. Studio B Founder and creative director, fashion brand, Tehran. A team of 35, 100k followers, the workflows and the inventory tool behind them2014 to 2024
  2. UX Design Two-year diploma, Sweden2024
  3. Fashion Design B.A., Heriot-Watt University

Let's make something people actually use.

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