Approach
I rebuilt each garment exactly as it is and dressed it on a consistent cast, then shot product pages, social posts and the seasonal banners in the same warm studio light.
AIOVA Studio, 2025 to now
A service I designed like a product, then launched.
AIOVA makes campaign imagery and motion for fashion, jewellery, beauty and e-commerce brands, without a camera. I defined the offer, the process and the prices, built the site, and shipped the first campaigns for my own label and for clients.
RoleFounder, product designer, art director
ClientsStudio B, Heka, Stella Design
OfferProduct set, campaign, collection
Time2025 to now
ToolsMidjourney, Nano Banana, Higgsfield, Photoshop
The studio in three numbers
1.3M+views on campaign reels, the top one at 720K
41.5Kaudience the first collection launched to
0photoshoots, samples or studios booked
The problem
Small product brands need a full campaign every season. A shoot means a studio, a model, a photographer and samples that have to exist first. Most of them skip it and post phone photos.
The offer
A full lookbook and campaign in three to five days: the same model, the same light and the same grade across every frame, priced per set instead of per day. Test a collection as images before you cut fabric.
Who it is for
Four kinds of brand, each with its own set of deliverables on the site: campaign still, drop teaser, on-model shot, motion loop, macro detail, bottle shot, website banner, product pages.
How it works
Product setfrom 8,500 SEK3 days, 10 to 15 images, 1 motion loop
Campaignfrom 19,500 SEK5 days, 20 to 25 images, 2 vertical films
Collectionfrom 38,000 SEK10 days, 40+ images, 4 films, one consistent model
No subscriptions, no credits. One brief, one set of finished files, quoted after the brief.
Featured campaign: Studio B, Summer 2026
A collection designed, shot and launched without cutting fabric. Studio B has almost 100K followers and no access to models or a photographer. Every garment had to match the real piece: cut, print, embroidery, colour.
Result
On-model images for every product, campaign banners for the site and content for Instagram. The market responded before anything physical existed: 720K views on the top reel.
Motion first
Every campaign ships with film. Four reels from the ethnic collection and the Persian garden, all generated, all directed by me.
What I learned
Running a brand for ten years taught me what a campaign has to do commercially, not only how it should look. AIOVA is that turned into a service: the tools generate, I decide, and the difference between those two things is the work.
The site is live at aiovastudio.com with packages, an enquiry form and a 24-hour reply promise. The next measure is the first paid campaign for a brand I have never met.