SLIME, Apr to Jun 2024
A composer agency whose work was hidden behind its own website.
SLIME represents composers who score commercials, film and TV from Stockholm. The site had the work, but visitors could not find it. Four designers and four developers rebuilt it in four weeks. I ran the research and designed the UI.
About the company
SLIME represents composers for commercials, visual art, film and TV. Bespoke music for big ads and shows, with quality first.
How could we help?
They asked for a site that makes it easy to find composers, showcase their work and contact the agency. Visually strong, simple to use.
Competitor analysis
We looked at similar agencies. Many had busy homepages and confusing navigation. We set out to avoid both.
Tree testing
Before any wireframe we tested the structure as plain text. Ten people, three tasks, think aloud.
Wireframes and user test
From the tree test we drew two wireframes and showed both to eight people.
Typography and colours
In a workshop with the client we showed options for the accent colour and the type. They chose blue and a minimal face.
Clash Display
Archivo
Final design
We built the final screens and the prototype, then handed them to the four developers. This is the live site today.
Live at slimeagency.com
What I learned
The best part was working with the developers and the client at the same time. I learned to align the design with what could be built, and to keep both sides talking.
That balance of user needs, business goals and technical limits is what shipped.